What Happened to Veronica Mars...?
On May 17th, at the Fall Upfront Presentation for The CW's 2007
television season, network head Dawn Ostroff announced to the world
that "Veronica Mars", our beloved teen-spy drama, will not be
returning to the network next year. Leading up to this announcement
were a string of bad scheduling, even worse promotional ideas,
unfortunate ratings, a possible series restart, and a whole lot of
dedicated fans.
Let's start with the bad; The CW began their first year as a new
network with "Veronica Mars" on Tuesdays paired with another
female-led veteran series, "Gilmore Girls". Together, these shows
created what was known as "Aerie Tuesdays". Many fans believe that
this promotional gimmick was what stunted "Mars"'s growth the
beginning of the season. We really do not want to point too many
fingers because it really could have been a number of reasons why
ratings did not pickup for the show, although I believe that
this
article articulates a lot of our thoughts.
Now the good, well, depending on who you ask. Around the time when the
network was putting together their new fall lineups of 2007, there
were many rumblings that "Veronica Mars" was not going to make the
jump. Series creator, Rob Thomas, obviously had his ear to the office
door because he began putting together a proposal for the CW suits to
revamp the show in order to build the network's confident and
hopefully build a larger audience next season. What initially
presented was a complete overhaul of the show that had it returning 5
years later as Veronica completed her FBI training and was a
full-fledged working agent. Little is still know about said
presentation, except for the few casting details we were given;
Kristen Bell would obviously stay put as Ms. Mars, Enrico Colantoni
would stay as her father, and Jason Dohring was thought to be included
somewhere in there as well. Many fans were skeptical, but most would
accept this new incarnation.
It was widely reported that Dawn Ostroff and other CW heads loved Rob
Thomas' "flash-forward" presentation and things were looking up for
the cult television hit. This brings us to today. The show was not
picked up, and this year's finale did not end the show as showrunner
Rob Thomas, and the show's fans, wanted it to. Little reason was given
to why it was canceled without a proper goodbye, and fans have been
left scratching their heads. It seems this mystery is dying to be
solved.
As a sign of support for our very favorite television show, we fans of
the show are banning together in hopes of reviving the show and
letting the honchos over at The CW Network that "Veronica Mars" has
loyal viewers, they do support the advertisers that pay for our
program, and we won't stand for just a "season finale". What we are
demanding from The CW is that we get another season of "Veronica Mars"
to prove that the show has wings with the help of the proposed
overhaul, and that the fans will support the network if it supports
the show that we have invested so much time, love, and most
importantly, MONEY into. If not a full season next year, maybe a slew
of episodes to finish off the story, or two-hour television event to
tie up loose ends and possibly restart the franchise.
How will we do this? By sending "Mars" chocolate bar wrappers into The
CW Network's main headquarters as a sign that we "Veronica Mars" fans
support the show through thick and thin and will do anything! We have
until June 15th to make our voices heard! That is when the cast are
let go of their contracts.
Here's what every "Veronica Mars" fan has to do:
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1) Buy a Mars bar (or ruffle through your old trash!)
2) Eat the Mars bar, save the wrapper (we checked... we can't send in
the actual bar)
3a) Send your wrapper(s) to The CW Network and flood their mail room!
3b) If you don't have the time or money for a bar, email or mail them the printout to the left.
3c) Do both.
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Send all wrappers to the following address:
Dawn Ostroff
The CW Television Network
4000 Warner Blvd.
Building 168
Burbank, CA 91522-0002
OR
John Maata
Chief Operating Officer
The CW Television Network
4000 Warner Boulevard, Bldg 168
Burbank, CA 91522-0002
